DL ROELEN is for lovers of Berlin’s avant-garde life and especially our Millennials who seek to leave their very own mark in our society. Millennials are hyper-connected, grand entrepreneurs, prepared, tolerant and social. It is a generation that is radically different from previous generations that seeks to break with the status quo on all levels in search of their very own identity and life style. And that includes their tastes and styles in the world of perfumes. DL ROELEN’s creater is generation Millennial as well as his extremely unique perfumes.