Briac Frocrain created Marlou so that, from an olfactory perspective, the body could take its place in society. This implies the acceptance and even ownership of faults, of imperfections inherent to that living object which is never wholly clean. Marlou is a perfumery which intertwines with the body’s presence, embraces its flaws and creates it a new olfactory personality. This work is based around animal notes that blur an individual’s olfactory appearance, emanating trails of illusion. The body speaks, arousing the senses, sparking dialogue.
The word Marlou has a colorful history in the French language. At first it referred to a ‘pimp’, though few today know this archaic meaning. Later, ‘marlou’ became the cunning, crafty lad who, beneath his shenanigans, hid an endearing side. Now used for children, the word evokes mischief, harmless devilment. For a long time, Marlou was my own nickname. It has its own history and, like many things in life, conjures impressions of both the clean and the tainted.