Widian is an invitation to travel with the senses from East to West, from North to South – each Widian fragrance is an emotional encounter that strikes the perfect balance between the Orient and the Occident. Carefully crafted from only the purest and most precious incenses, spices, woods and blossoms, Widian distinguishes itself through its unique, comforting and delightful blends of ingredients. Each Widian perfume is designed to spark an emotion. Every wearer is unique, and Widian fragrances are designed to speak to everyone – they transcend gender, age, season or personal preferences. They are crafted to embrace one simple, singular philosophy: “If you like it, just wear it”.
Widian is rooted in Abu Dhabi, the heart of the region’s cultural centre. Home to the new Louvre Abu Dhabi, this metropolitan capital city is a beacon of both contemporary and ancient cultural traditions, shining a fresh light on the shared stories of humanity. Widian embraces the ancient Arabic tradition of crafting transcendental fragrances and elevates it further by blending international influences to create an intriguing mix of old and new, of East and West.
Widian takes Arabian perfumery above and beyond the expected, into a contemporary journey through time and space. Each Widian fragrance skilfully masters the olfactory reunion between the East and the West, the rich spices and delicate blossoms, the bold and the ephemeral. A Widian fragrance is an invitation to follow the legendary Silk Road, evoking the sensorial memories of each civilisation it passes on its voyage