Burch de Acqua di Biella, modern and evocative, clear and warm, it takes its name from an ancient Biella valley where the ancestral relationship between man and mountain has been preserved unchanged for millennia.
Bursch wonderfully represents the continuity between tradition and modernity, the restoration of ancient values and contemporary sensitivity, which distinguishes the brand and reflects the personality of Chiara Cantono, the present leader of the brand.
Great-granddaughter of Luigi Cantono, who in 1871 invented Acqua di Biella cologne in his Regia Manifattura, she is in love with her homeland, and is deeply bound to the memories of her childhood spent in that place full of traditions. Chiara Cantono decided to devote herself professionally to design, especially to the creation of innovative products, characterized by the use of materials and technologies with low environmental impact, in full recognition of the link that has always bound man to nature.
The memory of dear friends who regularly went to her family’s house, men able, with the same confidence, to face a rock climb and a black tie ball, become intertwined with the images of similar persons who today are part of her private and professional world. The setting has changed, the old house and the large rooms having been replaced by ultramodern professional offices, well-lit and functional houses or unique locations, but the fascination of the stories is still accompanied by an aroma of cigars and cognac.
Bursch is dedicated to these special men who share a deep love for the quality of life, who are able to admire the power of wild nature, who appreciate the warmth of a family home but who are also open to the challenges of a modern world.
A short, sharp name that embodies the idea of self-confidence and of the full command of one’s emotions.
Strong and genuine, brilliant and blessed with an out of the ordinary personality, the man that chooses Bursch by Acqua di Biella has style and character, he behaves naturally and is surrounded with a fascinating aura of humour and charm.
A sparkling, green scent of vetiver and citruses, from the first notes it expresses the dynamism and the originality of Bursch and it leads to its heart: at first spicy and fragrant and then more precious, composed of incense and myrrh. The masculine and robust base of musk, oak musk and woods is anticipated by rum fragrances that pervade the whole composition, giving it that scent of “cognac and cigars” interpreted in a completely new way, while pimento and saffron give it an intriguing flavour.
Just like a lively alchemy of essences, Bursch is an expression of power, passion, intelligence, it is a mix of perfectly weighed qualities that never go to the point of excess. An exemplary harmony of masculine scents, a natural combination of innovation and classical style. Strong and warm notes that vigorously underline a determined character.