Luxuriant by Iruela is a fragrance inspired by luxury, style and glamour. Sandra has a passion for cinnamon and its sweet and warm contribution, combined with ginger that brings freshness and a sense of well-being. Classy flowers like ylang ylang always add an elegant, sophisticated, sweet and warm note. He is fascinated by neroli – orange blossom – which is such a complete flower in terms of smell: it includes green shades of its leaves, woods of its branches and flowers of its petals.
Luxuriant is a sensual perfume with a variety of delicate notes, with a fresh outflow of Mediterranean species, refined and elegant floral notes and sumptuous and bewitching wood notes are combined in perfect harmony in a chypre base chord.
Sandra Iruela is an industrial technical engineer, specialized in Industrial Chemistry and with a clear vocation for the world of perfumes that has led her to trace a long career in this sector, until she created her own consulting and fragrance creation company, Sandir.
An expert in sensory marketing, Sandra teaches this subject to marketing students at the Tecnocampus in Mataró. She is also a pioneer in the creation of the first online perfume school, thanks to which students from all over the world are trained professionally in this sector. After eight years in Puig’s R&D laboratory, Sandra Iruela moved to the city of Grasse, the cradle of perfume in France, to continue her training.
Among her most recent projects is the creation of the fragrance of the mythical gardens of Babylon for the exhibition Luxury – from the Assyrians to Alexander the Great – organised by Caixaforum.
Sandra Iruela has to her credit the creation of unique scents, personalized for different brands and projects such as the smell of speed for a brand of glasses, transparency for a hotel chain Núñez and Navarro, or even the characteristic fragrance of a village.
Currently, he is working on different consulting and fragrance training projects, to which he is now adding the launch of his signature perfume collection Iruela Fine Fragrances.