Mediterranean Fruity by Iruela is like feeeling nineteen again : carefree and forever young. Dancing until your feet hurt and smiling to someone from across the room. The first bite of an apple, red and crisp. Easy friendships – passionate conversations and full, open-mouthed smiles. Hundreds of photographs. Hitting the streets like the city is yours for the taking.
Sandra Iruela is an industrial technical engineer, specialized in Industrial Chemistry and with a clear vocation for the world of perfumes that has led her to trace a long career in this sector, until she created her own consulting and fragrance creation company, Sandir.
An expert in sensory marketing, Sandra teaches this subject to marketing students at the Tecnocampus in Mataró. She is also a pioneer in the creation of the first online perfume school, thanks to which students from all over the world are trained professionally in this sector. After eight years in Puig’s R&D laboratory, Sandra Iruela moved to the city of Grasse, the cradle of perfume in France, to continue her training.
Among her most recent projects is the creation of the fragrance of the mythical gardens of Babylon for the exhibition Luxury – from the Assyrians to Alexander the Great – organised by Caixaforum.
Sandra Iruela has to her credit the creation of unique scents, personalized for different brands and projects such as the smell of speed for a brand of glasses, transparency for a hotel chain Núñez and Navarro, or even the characteristic fragrance of a village.
Currently, he is working on different consulting and fragrance training projects, to which he is now adding the launch of his signature perfume collection Iruela Fine Fragrances.