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20I20 by J.F. Schwarzlose Berlin celebrates the centennial of Berlin’s ‘Roaring, Golden 1920s’ – a legendary era of glam, excess and irreverence – internationally known as “The Roaring 1920’s”. The formula of 20I20 is a contemporary interpretation of the theme: A burst of floral, fruity sweetness mingles with spicy patchouli and cool freshness of rose and geranium – 1920’s glamour reissued for the new Twenties and today’s fragrance lovers of generation X, Y & Z.
The scent is a new interpretation of CHIC, Schwarzlose’s iconic 1920’s perfume, that was a sensation 100 years ago with its fine blend of patchouli and velvety sweetness. CHIC’s original formula was determined in an elaborate process from archived original bottles from the 1920s and interpreted in a modern way by J.F. Schwarzlose perfumer Véronique Nyberg (MANE). Tradition inspires creativity when 1920 meets 2020 – in Berlin, the place where anything goes.
Veronique Nyberg is a perfumer who began as a chemist with a doctorate in Organic Chemistry for International Fragrances and Flavors in Netherlands and has since become a perfumer in their Paris Fine Fragrance department. She was born in the Alps of Switzerland and attended the IFF Perfume School in Grasse, France. In 2000 she was employed by IFF as a chemist and worked there as senior perfumer for 15 years. In September 2014 she was named as the vice president of creation, fine fragrance for Mane. Her educational background combined with her delicate character explains the diverse sources of inspiration she turns to when it comes to the creation of fragrances. From chemistry to art, nature, and history, Veronique Nyberg uses all her creativity and knowledge to come up with some of the best-selling formulas in the perfume industry today. As with most of the worldwide notable perfumers, she also hides the roots of her passion for perfumes in her childhood memories. The small village in the Alps, where she was born, together with her grandmother’s knowledge on botany made the perfect mix that let the love of Veronique to wild flowers and natural scents flourish into what’s today a true mastery in the perfume creation. Here’s how she explains the creation of a new fragrance: “It is a real challenge! In fact, you need to give yourself enough freedom to come out with an interesting idea while working within the reality of a brief. As a perfumer, I’m always pushing outside boundaries and then using my imagination to translate my ideas for the concept, the brand, the market… You may think limits are hurdles, but sometimes you get the greatest ideas because you have to find a solution. Total freedom can be a nightmare…”