Etrango is a complex scent – vibrant, self-confident, exotic and irreverent – just like the city of Berlin. The 11th fragrance from J.F. Schwarzlose is a kaleidoscope for all senses. Each and every olfactory note is an invitation into the vaudeville of imagination.
A place where patchouli, tree moss and sensual cypriol tango in the underground, just before elegant Damask rose and Arabian jasmine beckon into the light of the metropolis. A place where aromas oscillate between seduction and delicacy to inspire the imagination -24/7. Etrango contains both the French word “étrange” (strange, unknown) and the English term “strange”; but it also sounds like “tango”. Thus, Etrango invites metropolitan molecules to dance, inspires curiosity for the unknown, and leaves the ordinary behind.
J.F. Schwarzlose Berlin rewrites an exciting chapter of its own history with Etrango. When the original Etrango launched in 1929, it was presented in a flacon that featured a stylized silhouette of a metropolis. The fragrance was described as a “fantasy perfume – distinguished, innovative, powerful and long-lasting”. In his contemporary adaptation of the flacon design, Lutz Herrmann evolves these characteristics visually and cites the iconographic forms in a way that is self-confident, elegant, timeless and urban.
Veronique Nyberg is a perfumer who began as a chemist with a doctorate in Organic Chemistry for International Fragrances and Flavors in Netherlands and has since become a perfumer in their Paris Fine Fragrance department. She was born in the Alps of Switzerland and attended the IFF Perfume School in Grasse, France. In 2000 she was employed by IFF as a chemist and worked there as senior perfumer for 15 years. In September 2014 she was named as the vice president of creation, fine fragrance for Mane. Her educational background combined with her delicate character explains the diverse sources of inspiration she turns to when it comes to the creation of fragrances. From chemistry to art, nature, and history, Veronique Nyberg uses all her creativity and knowledge to come up with some of the best-selling formulas in the perfume industry today. As with most of the worldwide notable perfumers, she also hides the roots of her passion for perfumes in her childhood memories. The small village in the Alps, where she was born, together with her grandmother’s knowledge on botany made the perfect mix that let the love of Veronique to wild flowers and natural scents flourish into what’s today a true mastery in the perfume creation. Here’s how she explains the creation of a new fragrance: “It is a real challenge! In fact, you need to give yourself enough freedom to come out with an interesting idea while working within the reality of a brief. As a perfumer, I’m always pushing outside boundaries and then using my imagination to translate my ideas for the concept, the brand, the market… You may think limits are hurdles, but sometimes you get the greatest ideas because you have to find a solution. Total freedom can be a nightmare…”