Nuances of sandalwood and tangy, leafy green freshness are her harbingers. Then she awakens – the hundred-petalled rose on her spicy rose bush: Subtle at first, but then with confidence and radiating presence. Rosa Centifolia lasciviously reveals her body, striving towards light and life with her cool buds. She shines, blooms, and reigns. She is the rose that came to conquer and stay. Freely interpreting Gertrude Stein: A rose is a rose is an icon.
Like all of J.F. Schwarzlose’s perfume revitalizations, the character of this latest one defies conventional scent expectations.) Rosa Centifolia is deeply rooted in its history as the most legendary creation of the Berlin based perfume house. Its reinvention surprises with a completely new perception of a rose and takes the rose theme into a whole new world without gender boundaries. This new Rosa Centifolia blossoms coolly above the warmth of woods and spices and it comes with a message: Expect the unexpected!
The iconic Rose Centifolia – often called ‘Rose de Mai’ – beats at the heart of some of the world’s most prestigious perfumes. Its flowers are always harvested in the early morning freshness, allowing hundreds of aromatic molecules to contribute to Rose Centifolia’s extraordinarily rich olfactory profile Elegant pastel nuances
with a lemony facet and a very light pepper effect contribute structure and volume. In J.F. Schwarzlose’s tenth creation since its rebirth, the Rose Centifolia Absolute develops a transparent, cool note with an earthy and sensual intensity that is anything but volatile.
Veronique Nyberg is a perfumer who began as a chemist with a doctorate in Organic Chemistry for International Fragrances and Flavors in Netherlands and has since become a perfumer in their Paris Fine Fragrance department. She was born in the Alps of Switzerland and attended the IFF Perfume School in Grasse, France. In 2000 she was employed by IFF as a chemist and worked there as senior perfumer for 15 years. In September 2014 she was named as the vice president of creation, fine fragrance for Mane. Her educational background combined with her delicate character explains the diverse sources of inspiration she turns to when it comes to the creation of fragrances. From chemistry to art, nature, and history, Veronique Nyberg uses all her creativity and knowledge to come up with some of the best-selling formulas in the perfume industry today. As with most of the worldwide notable perfumers, she also hides the roots of her passion for perfumes in her childhood memories. The small village in the Alps, where she was born, together with her grandmother’s knowledge on botany made the perfect mix that let the love of Veronique to wild flowers and natural scents flourish into what’s today a true mastery in the perfume creation. Here’s how she explains the creation of a new fragrance: “It is a real challenge! In fact, you need to give yourself enough freedom to come out with an interesting idea while working within the reality of a brief. As a perfumer, I’m always pushing outside boundaries and then using my imagination to translate my ideas for the concept, the brand, the market… You may think limits are hurdles, but sometimes you get the greatest ideas because you have to find a solution. Total freedom can be a nightmare…”