Ruh by Pekji, meaning spirit, is a reconstruction of the oriental theme to make it contemporary. A fresh take on an ancient style reveals the irreducible complexity and the dramatic character of the East.
“Ruh recreates the smell of my office first thing in the morning. As I enter through the wooden doors, I am greeted by the smell of freshly brewed Arabic coffee (gahwa) along with the accompanying milk tea (karak) that is brewed for a long time with lots of cardamom and the distinct fizziness of saffron. I was literally in awe on how he had basically head-spaced a place in which he had not been to prior. RUH (soul in Arabic) is absolutely bursting with life and splendor. I haven’t smelt anything like it before.” – a note from the perfumer.