Loudo by Sarah Baker. Playful and sweet with the flavours of childhood appetites, it dries down to something seriously grown-up. Proustian aromas and a nostalgic glimpse of a beloved game encountered in the attic, realising years later it was the seed of your adult prowess; the sensual, sexy and clever you.
Loudo’s name is a pun on “oud”, one of its key ingredients, and the Latin word for “play” or “a game”, though it can also mean “to flirt” or to pull the wool over someone’s eyes in a good natured way.
Miguel Matos has been an arts and culture journalist for the past 2 decades, and some years ago he found a way of turning an old obsession into a job: he is a scent critic and Scent Art curator.
He is one of the editors and columnists at Fragrantica.com and Fragrantica.com.br. He organizes exhibitions on art and olfaction for galleries and museums: Synesthesia Project / Per Fummum (Miguel Justino Gallery, Lisbon, 2015), Making the Body Think (Casa da Cerca Contemporary Arts Center, Almada, and Institute for Art and Olfaction, Los Angeles, 2017). He wrote the books Artistas Portugueses em Discurso Direto (Guerra e Paz ed.) and O Zodiaco Perfumado (Pergaminho ed), as well as many art shows catalogs.
He is also the creative director of a fragrance capsule collection with his name within the brand SP Parfums (Suntanglam, Lisbon Blues, Funfair and the upcoming Nowhere Fast).
He likes to talk, and he regularly hosts the series of lectures Perfume Sniffing in Lisbon as well as scented experiences with wine and scent for the Enoteca de Belém (Lisbon). Honorary member of the Perfume Bottle Association. He is a collaborator and writer for special projects at Parfums Grès.
Miguel was recently recognized on the top 5 finalists at the Fragrance Foundation Awards for Editorial Excellence in Fragrance Coverage (2017) and was also nominated for the Perfumed Plume Awards in the same year.
Miguel Matos was the winner of the best perfume in the independent category at The Art and Olfaction Awards in 2020 with the perfume Young Hearts.