Arena by Somens is the perfume that represents the origin of all perfumes and which has evolved into the perfumes of today. Arena is the vestige of the first perfume to exist in the Arabic world and was created with elegant and exquisite Arabic and classic notes such as musk, vanilla and the finest oud.
It later evolved to include notes of salvia, ambar and iris with a touch of red fruits and today has notes of rose artemis and cardamom meaning that the fragance transports you from the deserts of Arabia to the Mediterranean as the hours go by.
Daniel Josier is one of the best exponents of a new generation of perfumers who follow in the footsteps of the great Spanish noses. Trained at ISIPCA in Versailles and after having worked hand in hand with Jean Claude Ellena, he began in 1987 in the world of perfumery being responsible for major accounts for the creation of essences such as Haaman & Reimer (now Symrise), a German multinational for the creation of perfumes, contacting companies such as Sara Lee, UniLever, L’Oreal. Puig, and LVMH.
In 2004 she started working for Iberchem, a company responsible for the creation of perfumes for the Spanish market. Since 2008, she was responsible for the French company Expressions Parfumees for Iberia (Spain and Portugal), with clients such as Puig, CH, Rabanne, Ricci, Prada, Valentino, Yves Rocher, L’Occitane, among others.
Finally in 2014, Daniel Josier decided to take the big leap and create his own signature signature perfumes that transport the consumer to a true olfactory experience. The names of their creations can make us think of classic fragrances, nothing could be further from the truth, behind each scent hides a real surprise and nothing is what it seems, they are creative, modern but without stridencies and adapt to our skin in a perfect symbiosis.
Daniel Josier has his own brand Daniel Josier, but he has also been the creator of other perfumes in Renier Perfumes, Comporta and Creations Aromatiques. All available in our shop The Perfumery.