Trance is another revitalized fragrance. It is hypnotic and at the same time an intoxication of all the senses: touching, intense and ambiguous. It reflects Berlin: modernity versus tradition, man or woman… like the transformation of innocence into guilt.
When Houdini seduced women with his magic tricks, fragrance Trance by J.F. Schwarzlose already existed. Even today, the perfume captivates customers with its magical notes of Turkish rose, absolute rose and a precious touch of oud. A poster of the early 20th century perfume is based on the magician’s magic tricks. Harry Houdini, who fascinated both women and men, was known for his tricks and for scattering animals like an elephant. It was famous in America and England, but its most important market was still Germany.
The Schwarzlose family was also known internationally because its members sold several brands of perfumes all over the world. They dedicated the Schwarzlose poster of the fragrance Trance to Houdini. The ad shows an enchanted woman who cannot escape the seductive scent of Trance. Max Schwarzlose, who brought out the fragrance at the time, called it the “lady’s talisman.
Eau de Parfum 50ml
Man and Woman
Veronique Nyberg is a perfumer who began as a chemist with a doctorate in Organic Chemistry for International Fragrances and Flavors in Netherlands and has since become a perfumer in their Paris Fine Fragrance department. She was born in the Alps of Switzerland and attended the IFF Perfume School in Grasse, France. In 2000 she was employed by IFF as a chemist and worked there as senior perfumer for 15 years. In September 2014 she was named as the vice president of creation, fine fragrance for Mane.
Her educational background combined with her delicate character explains the diverse sources of inspiration she turns to when it comes to the creation of fragrances. From chemistry to art, nature, and history, Veronique Nyberg uses all her creativity and knowledge to come up with some of the best-selling formulas in the perfume industry today.
As with most of the worldwide notable perfumers, she also hides the roots of her passion for perfumes in her childhood memories. The small village in the Alps, where she was born, together with her grandmother’s knowledge on botany made the perfect mix that let the love of Veronique to wild flowers and natural scents flourish into what’s today a true mastery in the perfume creation.
Here’s how she explains the creation of a new fragrance: “It is a real challenge! In fact, you need to give yourself enough freedom to come out with an interesting idea while working within the reality of a brief. As a perfumer, I’m always pushing outside boundaries and then using my imagination to translate my ideas for the concept, the brand, the market… You may think limits are hurdles, but sometimes you get the greatest ideas because you have to find a solution. Total freedom can be a nightmare…”